Hyper casual games definition7/21/2023 After obtaining a significant user base, revenue is obtained through paid ads displayed in the game. It is usually done through paid user acquisition. After publishing, the goal is to acquire as many users as possible. The business strategy of publishers working in the hyper-casual genre will usually be to quickly design and publish the game. Hyper-casual games are produced in a way to be approachable and enjoyable by the widest number of players.Ī hyper-casual game will most often generate revenue from in-app ads, rather than in-app purchases. They are relatively easy to produce, but they guarantee to offer a high level of entertainment and replayability. Furthermore, it’s a lightweight game with minimal design. They have very few features, unlike core games, and can be “explained in a screenshot”, as former Rovio vice president Eric Seufert said. Hyper-casual games are characterized by simple gameplay mechanics. Now, in 2022, we still see many hyper-casual titles among top downloaded or top-grossing games. ![]() Whatever the case may be, the success of this genre is undeniable – it changed the mobile game industry forever.īack in 2018, hyper-casual games absolutely dominated the top charts. Some even say it’s more of a business model, rather than a mobile game genre. The term “hyper-casual” is established in the world of mobile marketing, but the category still doesn’t exist in the App Store and Google Play Store. The number of hyper-casual games in the top charts is constantly rising. In only a few years, hyper-casual games started to be fully established in the app stores. After the success of Flappy Bird and the virality of that game, the world realized that bigger isn’t always better.Įven though the author quickly removed the game under criticism over the design, it still generated around $50,000 a day from in-app advertising. Flappy bird generated 50 million downloads by January of 2014, making it one of the top free games on the Android and iOS App Stores.īefore that, games were rich with features and users had to spend some time before being immersed in the game. ![]() After designing Flappy Bird, he became incredibly popular.Īt the time it became clear that you don’t need a lot of resources and time to develop a mobile game. It was developed by Dong Nguyen, a Vietnamese game developer. In a matter of weeks, Flappy Bird became a global phenomenon. It was with the release of Flappy Bird in May of 2013 that hyper-casual games were birthed. Here’s what you need to know about this unique mobile gaming genre and how you can profit from it! The First Hyper-Casual Game When they first appeared on the mobile game scene, hyper-casual games became an industry phenomenon.
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